Our Team Member
Vanessa brings a unique, holistic skill set in marketing, communications and public relations to create measurable impact for achieving business goals at KV Capital. She leverages her marketing arsenal to tell brand stories in memorable, engaging and results-oriented ways.
With over eight years of experience, Vanessa brings extensive account management experience at full-service marketing and communications agencies, and has overseen a diverse array of integrated campaigns, for virtually every marketing channel. Vanessa drives strategy, executes tactics, monitors results and provides insightful recommendations for multifaceted projects. She obsesses over brand alignment and continuously keeps a pulse on new ways to leverage thoughtful, cohesive and timely opportunities priorities to build powerful brands and ultimately convert.
To date, Vanessa has written social media ad copy for a client that has yielded over $100,000 in sales from a $750 ad budget, secured press coverage in virtually every major local media outlet as well as national press including the Financial Post, The Globe and Mail and The Social, and led communications strategies that garnered over $1Min revenue for a small business client. Vanessa’s most recent volunteer experience includes Sponsorship Chair for the Advertising Club of Edmonton(2017-2018), and various other volunteering opportunities including Ronald McDonald House and the Alberta School of Business.
Outside of work, Vanessa enjoys spending time outdoors as well as exploring new travel destinations, food and fashion.